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The online world has provided an amplitude on disclosure of big brand products and companies from different segments. With that, the content marketing is present in social networks seeking interaction with the consumer, to later turn into profits. Manaus already has a range of agencies are directing their work for digital content.

According to the Director of the Agency Tterra, Márcia Maninang, there is no recipe for digital marketing. On Instagram, for example, because it is a network of relationships, may not be used the guerrilla marketing, which uses unconventional resources to ensure profit and satisfaction. “In the sales funnel, the role of the Agency is to direct the work on the social network. A filter for feed the client profile with what he wants to see, “said.

The founder and CTO of Fermen.to Agency, Luiz Júnior, pointed out that social networks are not directed to shopping and content marketing is essential for business. “No one accesses the Facebook with the card in front of the computer, people are there to entertain, to consume content. Then, the marketing is basically content. Even when we do a media, a sponsored post, even if it is a sale, or indirectly a sale, an offer, a promotion, but the language is never to sell, is always content language “, he emphasized.

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For social media, Bruno Uchoa, within existing social platforms currently, ‘ how to make advertising has to be different ‘.

The area of digital marketing is able to reduce the cost of advertising a company in up to 62% in comparison with the marketing done.

Have digital presence is no longer just a luxury, but a basic need to unite companies to potential customers. Be on the internet does not just mean making posts beautiful or have many followers on social networks like Facebook or Instagram, for example. Digital marketing works bringing various solutions, depending on the type of product, including tools like the creation of websites, blogs, content production, presence on social networks, creation of e-mail marketing and search marketing (Google and Bing).

The improvement of this market segment generated a new niche back to micro entrepreneurs and small and medium businesses. That’s because the digital marketing area is able to reduce the cost of advertising a company in up to 62% in comparison with the traditionally made marketing-advertising, billboards and other. In addition, professionals heard + MONEY working in the field argue that the tools present other advantages such as increased number of qualified customers, increased sales and invoicing enabling growth to companies, with a much greater return on investment.

For small business owners who need to publicize their brands and products, digital marketing has become the ‘ Apple of eyes ‘ by allowing also a much greater assertiveness in relation to traditional means of dissemination. With the strategies based on actions taken on the Internet, the digital marketing takes into account actual data on what people do on a daily basis, which seek, what you intend to do and how they spend their time online.

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